Work / Marks & Spencer

M&S

An energetic restaurant branding concept for Marks & Spencer's colleague dining spaces across the UK.

ClientMarks & Spencer
RoleBrand concept, Signage, Marketing collateral
DisciplineMarketing · Environment
StudioOOG
M&S

01 · The workBrief and approach

When Marks & Spencer asked me to create a restaurant branding concept for their employees across the UK, the answer was of course yes. The challenge was to retain the M&S identity while creating a complete standout concept.

I created an energetic, colourful, fun identity that could brighten any day — from full signage to enhanced customer-journey support material and fully integrated marketing collateral — building a beautiful environment for M&S colleagues to enjoy. A piece of empowering design that says no to the ordinary and yes to the best.

02 · GallerySelected pieces

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