Available now for senior roles and contracts
Senior Digital Designer
Brand, UI/UX and motion for teams that need it shipped, not just designed.
Twenty years across agencies and in-house teams. Four years embedded at Paragon on JLL, Goldman Sachs, NatWest, Pearson and the DWP. The Revolution Beauty brand and packaging system from launch to a £250m+ valuation. Cheshire based, remote or hybrid across the UK.
Selected work
Seven case studies
A private network app for retail's most senior leaders
Designed and built a magazine-quality progressive web app for an invitation-only community: tiered directory, a two-sided "Would Like To Meet" mechanic, voice messaging and events. One React codebase shipped to web, iOS and Android.
Product · UI · AI · BuildAn AI production studio for retail, designed and built end to end
Reusable AI models, a fidelity lab, an on-model studio, motion and publishing in one controlled workflow. Product design, brand, explainer site and the React front-end on a FastAPI and Gemini backend, with a live Urban Outfitters instance.
Brand · PackagingA brand and packaging system built to survive hundreds of launches
Brand and packaging design from early-stage launch through rapid growth, with guidelines that let internal teams and suppliers produce on-brand work at speed. The business reached a £250m+ valuation within five years.
Motion · Brand filmBrand films and a motion system for a global real-estate firm
Embedded on the JLL account for four years: Capital Markets films, showreels, benchmarking reports and event content, all inside JLL's global identity and turned around at enterprise pace.
Motion · Product explainerExplaining Open Banking in two minutes, without the jargon
A product explainer for NatWest's Account Information Services: the payment journey animated as a simple linear flow, with trust cues woven into the motion so the benefit lands before the mechanics.
Web · Design & buildOne video-led front door for three businesses
Design and build of paragon-works.com: a full-bleed video hero, a three-pillar architecture that lets very different audiences self-select, and a component system that holds the group together as one brand.
Motion · Event filmAn event film for Pearson at Microsoft Ignite
Motion design and edit for Pearson's presence at Microsoft's flagship technology conference: a two-and-a-half-minute film built to hold a room and to work silently on a stand.
I work across brand, interface and motion so an idea stays coherent from the first sketch to the shipped pixel.
By discipline
Three deeper collections
Showreel
Motion · 60 seconds · sound onMore work
Film library →
Flourish
Web · design & build
Paragon Works
Brand refresh · six routes
Pearson
Editorial · 28-page research report
Tiny Rebels
Identity · print · large format
{my}dentist
Brand identity · 600+ practices
{my}sm;)e
Brand · launch campaign
Tarmac
Motion · sustainability
Foodsmiths
Brand · identity & web
Aston Villa
Brand deck · PDF
M&S
Environment · colleague dining
Endoperfection
Brand · packaging · web
The AA
Motion · Happy Accidents
Lee Longlands
Campaign · direct mail
Seacole Kitchen
Brand · packaging · interiorsAbout
Guy Roberts · Crewe, Cheshire
I'm a senior designer who works across brand, interface and motion, so the idea stays coherent from the first sketch to the shipped pixel.
Most of my career has been inside enterprise and agency teams where the work has to be right, on brand and on time. At Paragon I spent four years embedded on accounts including JLL, Goldman Sachs, NatWest, Pearson and the Department for Work and Pensions, producing brand films, campaign creative, interfaces and design systems at pace and across time zones. Before that I led studios in Birmingham and the Midlands and ran my own practice, OOG.
I still build. For Rarely Heard Voices I designed the product and wrote the front-end, which is why my UI work tends to survive contact with developers. I use AI tooling where it genuinely speeds up concepting and production, and I say so plainly.
What I do
Tools
Experience
Full CV (PDF) ↓- 2021 – 2026Paragon WorksSenior Designer, embedded enterprise accounts
Brand film, motion, campaign creative, interfaces and design systems for JLL, Goldman Sachs, UBS, NatWest, Pearson, Legal & General, Aviva, Mastercard, Knight Frank and the DWP. UK and US time zones.
- 2007 – presentOOG LimitedFounder, Creative Lead
Brand, digital and motion for agencies, start-ups and in-house teams, including Revolution Beauty from launch through growth, mydentist, Foodsmiths and Rarely Heard Voices.
- 2007 – 2009RMR CreativeCreative Director & Co-owner
Founded and led a Birmingham agency. Clients included National Trust, Birmingham City Council, Tarmac, JCB, nPower and Saint-Gobain.
- 2004 – 2007HH AssociatesCreative Director, Midlands studio
Headhunted to open and lead a new studio. Retail and digital campaigns; worked with IT on a web-to-print self-service platform.
- 2000 – 2004Greystone Advertising (now ITG)Creative / New Media Director
Built the agency's digital and multimedia capability; mentored designers and oversaw creative delivery.