Work / Tiny Rebels Soft Play
A children's brand built from logo to 3.7-metre boards
Tiny Rebels is a soft-play venue in Stratford-upon-Avon that opened in July 2025. I created the identity from scratch and carried it through everything the venue needed on day one: posters, leaflets, price lists, party invitations, menus, social and the large-format boards inside the building.
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01 · The ideaA rebel with a skull and a grin
Soft play is a crowded, bright and mostly interchangeable category. The brief was a brand parents would remember and children would ask for by name. The answer was Rebel Jack: a mischievous character with a skull and a red cap who fronts the venue, its Shakespeare-flavoured play zones (it is Stratford, after all) and the party offer.
The wordmark is hand-built from bold, mismatched letterforms in a primary palette so it reads at A1 poster size and on a business card.
02 · RolloutEverything the venue needed on opening day
- Print. A5 leaflets, A1 posters, party invitations, menus and price lists, all from one template set.
- Large format. Back boards up to 2.4 by 3.7 metres inside the venue, produced repro-ready.
- Digital. Booking-page banners, social tiles and a QR-led booking journey.
03 · The websiteBooking-first, built to the brand
The venue's website carries the identity online: Rebel Jack up front, the play zones, simple honest pricing, party booking and opening hours, all built around one job, getting a session booked. Live at tinyrebelssoftplay.co.uk.
