Work / Brand & identity
Brand and identity
Identities, guidelines, campaign systems and marks, from a 600-practice dental group and a beauty brand that reached a £250m valuation, to a soft-play venue and a garden designer. The same discipline at every scale: a clear idea, a system that holds, and applications that prove it.
Identities
Case studies
{my}dentist
Europe's largest dental group, one name
Revolution Beauty
Brand and packaging system
Paragon Works
Brand refresh, six colour routes
Tiny Rebels
Soft-play identity from logo to boards
Foodsmiths
Craft-led catering brand
{my}sm;)e
Clear-aligner launch brand
Seacole Kitchen
Café rebrand with a story
Endoperfection
Dental manufacturer identity
Food Stories
Speech-bubble identity system
Shmix
Milkshake brand and packaging
GWM ORA
EV launch identity
Lee Longlands
Wonderfully Different campaignMarks
Thirteen logos across trades, services and retail
Brand books and decks
Open as PDFThe mydentist brand book, "Our Patient Love Story", turned a customer-experience programme into an illustrated story for 600+ practices.
Kier
Brand and communications deck · 24pp · PDF
JLL · Hernando County Logistics
Place-brand concepts · 17pp · PDF
Aramark
Brand toolbox · 12pp · PDF
PDSA
Annual report · 68pp · PDF
Aston Villa FC
Hospitality collateral · 11pp · PDF
mydentist
Brand deck · 16pp · PDF
Starbucks
Site concepts · 4pp · PDF
DLA Piper
Corporate collateral · 8pp · PDF
GAME
Retail campaign · 3pp · PDFNext · UI & product
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