Work / Paragon Works
One video-led front door for three businesses
Paragon Works brings three businesses under one roof: Global Studios (creative and technology), Workplace Solutions and Talent Solutions. I designed and built the group's corporate website: a full-bleed video hero, a three-pillar architecture and a component system that presents three distinct offers as one confident brand.
Keep scrolling: the site scrolls with you
01 · The challengeThree audiences, one brand
Each business sells to a different buyer, with different vocabulary and different proof points. The site had to lead with energy, "Ignite your performance", while guiding a marketing director, a facilities lead and a hiring manager to the right place in one click.
02 · ApproachA video-led hero and a three-pillar architecture
- Video-led hero. A full-bleed film sets the tone instantly and frames the message.
- Three-pillar architecture. Clear routes into Global Studios, Workplace and Talent, so each audience self-selects without friction.
- One design system. Consistent type, colour and component patterns hold the three offers together as one brand, and made regional and campaign pages fast to add.
- Responsive build. Designed and built to perform across devices, with the wider group ecosystem surfaced in the footer.
03 · The siteDesktop and mobile, live
Inner pages on desktop, and the homepage on a phone.
Captured from the live site · the phone scrolls as you do