Guy Roberts

Work / Pearson

A 28-page research report designed to be read

Pearson's Global Scale of English team publishes research on how language proficiency maps to real jobs. I designed Part 2 of the Developing GSE Job Profiles series: a 28-page A4 digital report that had to make dense methodology, tables and statistical charts approachable, inside Pearson's identity.

ClientPearson (via Paragon)
RoleEditorial design, data visualisation, layout
Year2024
Format28-page A4 digital report
Report cover
Introduction spread

01 · ApproachHierarchy first, then colour

  • A clear reading order. Numbered parts, running heads and generous margins so a researcher can navigate 28 pages without a map.
  • Charts as part of the page. Bar charts, pyramids and tables were rebuilt in the brand's purple family so data reads as content, not as pasted-in exhibits.
  • Pearson's identity, quietly. The report sits inside the brand's purple and typographic system without shouting it.
Methodology
Methodology
Findings
Findings
Occupational data charts
Occupational data charts
Rater statistics tables
Rater statistics tables
Appendix tables
Appendix tables
Back cover: Be yourself in English
Back cover: Be yourself in English

Read the report (PDF) ↗

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