Work / Pearson
An event film for Pearson at Microsoft Ignite
Motion design and edit for Pearson's presence at Microsoft's flagship technology conference. The film had to hold a room with sound on, and still make its case silently on a stand screen, so the structure, type and pacing carry the story without a voice.
01 · ApproachBuilt to work with the sound off
- Type carries the argument. Key messages are set as kinetic typography so the film reads on a busy stand without audio.
- Pace for a loop. Short chapters and a clear rhythm, so a passer-by can join at any point and still get the story.
- Inside the brand. Pearson's identity, colour and imagery style applied consistently across live footage, graphics and transitions.
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